Decoding the Digital Jungle
871 Reads | 3.8 out of 5 (6 Ratings)
Business
Much like the annual spectacle of millions of wildebeest and zebras migrating from the parched savannahs, humankind too witnessed an even greater migration over the last two decades where 4.5 billion people ‘migrated’ to the internet. Over the last few years, this migration has led to a phenomenal growth of digital marketing. While digital as a medium has evolved tremendously, brands are still looking at how they can decode the digital jungle. This book juxtaposes modern marketing concepts with the wilderness. It explores the impending questions of every brand campaign - Why?". Why does your product or service even exist? Why should anyone buy it? Why should they choose you over your competitors?
It is also packed with case studies and infallible insights on the art of storytelling on new platforms, leveraging a brand’s online assets to enhance customer experience and identifying proven strategies to boost online sales. Right from establishing your brand to going that extra mile to convert the leads into loyal customers, and driving ROI, Decoding the Digital Jungle takes the readers on a safari of marketing concepts transitioning from the traditional to the digital age.
"Prasanha Kumar"
loved this
"Ranasha Sha"
good read
"Sayan Banik"
awesome author and his book
"vikram"
interesting
Book Outline
01-01-1970
1 Mins read
215 Readers
2 Comments
Introduction
01-01-1970
3 Mins read
80 Readers
2 Comments
Upper Funnel: Building Your Brand Online
01-01-1970
1 Mins read
81 Readers
0 Comments
Chapter 1 The Rallying Cry for Your Herd: Setting Your Marketing Objective
01-01-1970
7 Mins read
76 Readers
4 Comments
Chapter 2 The Making of a Main Attraction: Establishing a Brand Persona
01-01-1970
11 Mins read
27 Readers
0 Comments
Chapter 3 The Leap of Faith: Moving from Offline to Online
01-01-1970
8 Mins read
20 Readers
0 Comments
Chapter 4 Demarcating Your Territory: The Foundation of a Strong Digital Presence
01-01-1970
6 Mins read
13 Readers
0 Comments
Chapter 5 Adaptation and Evolution: The Changing Consumer
01-01-1970
7 Mins read
10 Readers
0 Comments
Chapter 6 Mirroring Bird Calls: Personalization of the Consumer Journey
01-01-1970
7 Mins read
10 Readers
0 Comments
Middle Funnel: Earning Your Audiences’ Trust and Imparting more Knowledge on what Your Brand has to Offer
01-01-1970
2 Mins read
7 Readers
0 Comments
Part I: Owned Media
01-01-1970
1 Mins read
23 Readers
0 Comments
Chapter 7 Summoning the Pack: Improving Findability with SEO and Content
01-01-1970
12 Mins read
7 Readers
0 Comments
Chapter 8 Navigating the Skies: Building Seamless User Experience
01-01-1970
7 Mins read
4 Readers
0 Comments
Chapter 9 Conducting the Orchestra: Storytelling Through Videos
01-01-1970
7 Mins read
5 Readers
0 Comments
Chapter 10 Building a Formidable Network: Crafting a Social Media Strategy
01-01-1970
6 Mins read
6 Readers
0 Comments
Part II: Paid Media
01-01-1970
1 Mins read
4 Readers
0 Comments
Chapter 11 Spotting the Watering Holes: Choosing the Right Platforms to Target
01-01-1970
6 Mins read
4 Readers
0 Comments
Chapter 12 Building Coalitions and Advocates: The Power of Influencer Marketing
01-01-1970
7 Mins read
4 Readers
0 Comments
Lower Funnel: Going the Extra Mile to Convert Potential Customers into a Loyal Customer, and Driving ROI to Meet Your Goals
01-01-1970
1 Mins read
4 Readers
0 Comments
Chapter 13 Responding to Signals: Intent-Based Targeting
01-01-1970
10 Mins read
7 Readers
0 Comments
Chapter 14 Hidden Sanctuaries: Emerging Digital Ecosystems
01-01-1970
9 Mins read
4 Readers
0 Comments
Chapter 15 Tracking Paw Prints in the Ground: Measuring Results from Digital
01-01-1970
8 Mins read
4 Readers
0 Comments
Chapter 16 Bridging the Great Divide: Online-Offline Integration
01-01-1970
7 Mins read
3 Readers
0 Comments
Chapter 17 Getting to the Source: Choosing the Right Attribution Models
01-01-1970
7 Mins read
3 Readers
0 Comments
Chapter 18 Artificial Intelligence and Marketing Automation
01-01-1970
6 Mins read
2 Readers
0 Comments
Chapter 19 Pushing the Boundaries of Reality: AR and VR
01-01-1970
6 Mins read
4 Readers
0 Comments
Chapter 20 The Growth of Voice Commerce
01-01-1970
5 Mins read
4 Readers
0 Comments
Chapter 21 The Explosion of Vernacular Content
01-01-1970
7 Mins read
3 Readers
0 Comments
Appendix: Digital Marketing Jargon Busters
01-01-1970
21 Mins read
7 Readers
0 Comments